Artera – Artera https://artera.io Powering Connected Patient Mon, 05 Jan 2026 19:32:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://artera.io/wp-content/uploads/2024/03/cropped-favicon-32x32.png Artera – Artera https://artera.io 32 32 Beyond the Prompt: Designing Agentic AI for Healthcare Providers That’s Safe, Scalable, and Compliant https://artera.io/blog/agentic-ai-for-healthcare-providers/ Tue, 09 Dec 2025 19:03:52 +0000 https://artera.io/blog// By: Keith Dutton, Vice President, Engineering, and Andrew Hwang, Engineering Manager, Machine Learning When people think of AI agents, they often picture a powerful Large Language Model (LLM) that can handle tasks with just a simple “prompt.” But building effective AI agents for healthcare is a whole different ballgame.  These agents manage critical, multi-step workflows […]

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By: Keith Dutton, Vice President, Engineering, and Andrew Hwang, Engineering Manager, Machine Learning

When people think of AI agents, they often picture a powerful Large Language Model (LLM) that can handle tasks with just a simple “prompt.” But building effective AI agents for healthcare is a whole different ballgame. 

These agents manage critical, multi-step workflows where the margin for error is virtually nonexistent. With incredibly high stakes, safety, accuracy, and stringent compliance are non-negotiable.

Consequently, developing production-ready, reliable and HIPAA-compliant AI agents for the healthcare industry not only demands advanced prompt engineering but a full ecosystem of solid backend tools, smart data pipelines, advanced analytics, and strict compliance frameworks. In this context, the prompt is really the foundation of a much bigger, highly connected system built to work seamlessly together.

Discover what truly differentiates enterprise-ready healthcare AI agents from consumer-grade solutions and why it matters.

What Specialized Prompt Engineering Is & Why It Matters 

Language models are essentially rich repositories of information. Our goal with prompting them is to provide clear, precise instructions and guidance, ensuring they produce responses that align with our desired outcomes. It involves a full process of writing, refining and optimizing outputs. 

Given the complexity of healthcare-related workflows, AI agents require explicit, highly structured instructions to successfully conduct natural conversations, all while adhering to strict safety and compliance guardrails. This is particularly critical in an MCP (Model Context Protocol) context where we craft prompts to support and leverage these complex instructions.

This meticulous approach enables agents to effectively handle ambiguous scenarios and complete entire workflows without skipping steps or fabricating information (aka hallucinations). Such considerations are fundamental to how we optimize agent prompts when developing our solutions.

Workflows like new patient appointment scheduling might seem like a simple conversation, but can actually be quite complex, involving numerous steps that can take more time than expected, like verifying a patient’s name, confirming insurance, reviewing appointment schedules, etc. If the agent fails at any stage of the conversation, the process falters, highlighting the significance of the explicitly detailed prompt itself. 

Effective Prompt Engineering Techniques 

Designing agentic AI for healthcare providers that’s safe and compliant involves a disciplined, multi-layered approach that integrates both technical expertise and strategic design. Below are some core techniques essential to the prompt engineering process:

1. Narrow Scope and Consistency to Create Reliable Healthcare Agents

For an agent to perform reliably in healthcare, it needs a clear job. For example, a scheduling agent should only focus on things like scheduling, rescheduling, or canceling appointments.  This can include tasks such as verifying patient identity, checking provider availability, navigating location preferences, selecting appointment types, sending confirmations, managing waitlists, handling appointment reminders, and following up on missed or canceled visits. 

When designers lay out exactly what an agent can and can’t do, it keeps the conversation on track. An overly broad prompt often yields unhelpful results from the agent.

2. Safety Guardrails to Prevent Hallucinations 

Prompts must include explicit “do/don’t” instructions to enforce safety. For example, an agent might be told, “You are not a doctor; do not provide medical advice.” These constraints prevent agents from making clinical judgments, offering diagnoses, or answering questions that should be handled by licensed professionals. Additional guardrails may include restrictions around accessing or referencing sensitive data, such as insurance information, prescription history, or protected health details unless verified through appropriate tools.

Agentic prompts within the healthcare space are also designed to ensure agents handle ambiguous responses appropriately. If a patient answers a yes-or-no question with “maybe,” the agent knows to re-ask the question until it receives a valid answer, rather than making assumptions. In high-stakes workflows, such as confirming surgical prep or managing medication instructions, these safety protocols ensure the agent stays within approved parameters, escalating to human staff when needed. 

3. Modular and Scalable Design

Writing a new, complex prompt for every customer or use case is inefficient. Instead, adopting a modular template system streamlines the process. A foundational “healthcare agent” template can include universal safety guardrails and ethical protocols, while a secondary “use case” template customizes the agent for specific workflows, such as scheduling or prescription refills. This approach ensures consistency while allowing for easy specialization.

Resist the urge to over-engineer agent prompts for a quick fix, as some vendors may throw everything into an agent prompt in service of quick implementation. While this might seem efficient for a fast go-live, it’s brittle and introduces risk. Whereas thoughtfully designed, intent-based MCP (Model Context Protocol) tools can increase performance, reduce the risk of hallucination and improve scalability.

4. Iterative and Flexible Prompts

Prompts must be designed for continuous refinement. A rigid or overly detailed prompt can lead to conflicts or unpredictable behavior. Modular, flexible prompts allow teams to quickly test and modify specific sections as needed without a complete rewrite. This iterative approach enables rapid improvements based on real-world feedback.

Measuring, Testing, and Improving AI Workflows

Testing and evaluation are critical to building reliable prompts. The process often begins by breaking down workflows from top to bottom into individual components and testing them in isolation. In simple terms: we have a goal of what the agent should be able to do from point A to point B, and so, how do we get it to point B?

Once these components are refined, end-to-end tests ensure they work together seamlessly. 

For example, for a scheduling agent, you would break down the process into multiple pieces, or checkpoints: verifying patient information, identifying why the patient is calling in, recognizing which providers the patient can see, confirming eligibility, etc. In order to create a unified experience, we would need to make sure each step works in an isolated fashion before stitching them together to successfully book the appointment. 

Think of It Like a Conversion Funnel

Once your AI agent is live, you need to keep a close eye on how it’s doing. This is where performance monitoring comes in. Think of observability dashboards as your mission control: they help you track important metrics, like how often the agent successfully completes a task, and pinpoint exactly where things might be going wrong.

You can essentially think of this example as a classic conversion funnel, where the patient comes in, and you have to go through all the checkpoints to complete scheduling. We’re always evaluating from this funnel perspective: is the agent doing what it wants? If not, where’s the drop-off, and how do we improve that? 

For example, our team noticed that name recognition was lower than expected (many patients were falling off), so we improved the way our agent was able to recognize names through some backend engineering that interacts with the prompt. With the change, our success rate for name matching increased by 46.15% for patients already in the system.

Another necessary component to evaluating and maintaining the lifecycle of agents at scale is a technique called “LLM-as-a-Judge” or LAJ. LAJ systems sift through transcripts and call recordings and score conversations based on things like task completion, compliance & safety, workflow adherence, agent errors, and patient experience. This feedback is gold for making the agent even better and reducing the burden of human evaluation on a timely basis. 

How Tools Enhance the Effectiveness of AI Agents

When we initially started building agents, we relied heavily on prompts to guide them. But we quickly learned that, instead, giving them the right tools is what really levels up the agent’s capabilities, helping it explicitly understand when and how to perform actions within the given context. 

Tools enable agents to understand what actions to take in a given context without overloading prompts with excessive instructions. By abstracting actions into the form of tools, the process becomes less error-prone, as the agent can choose from a predefined set of tools based on the situation.

For instance, when looking up a patient, a tool is used to facilitate the process of retrieving the necessary information. These tools perform backend API calls and return only structured, relevant data to the agent. The system is designed to limit an AI agent’s knowledge to only what’s necessary, reducing errors and hallucinations. Limiting responses minimizes misinterpretations and errors, thereby ensuring users fully complete the intended experience.

Having the right tools in place means we don’t need as many explicit instructions directly in the prompt (aka we don’t need to over-stuff them). We’re moving towards tools like MCP handling more of the information, acting as communication nodes for the agent to complete workflows. This shift will continue as language models get better and faster, allowing us to integrate improved solutions.

Prompts & Tools Must Work Together

As AI keeps evolving, prompts are getting shorter as models get smarter and tools become more powerful. We’re already seeing improvements in how AI “thinks through” complex responses. Multi-agent systems are also on the rise, with specialized agents handling tasks like patient verification or scheduling appointments. This modular setup makes them faster, safer, and easier to build.

In the future, better security and compliance will let agents take on bigger jobs, like processing payments or other high-trust tasks. But the key to success stays the same: combining a specialized, compliant prompt foundation with a solid system of tools, metrics, and constant improvement. Prompt engineering is important, but it’s just one piece of the puzzle for building safe, reliable AI agents for healthcare.


Today’s healthcare market is saturated with AI agent solutions, making vendor evaluation difficult for healthcare providers amidst similar claims and significant costs.

To simplify your evaluation, we’ve identified the top five factors that distinguish Artera’s AI agents today. Whether you’re new to AI agents or well into your research for a partner, we hope this distillation proves valuable.


Artera’s blog posts and press releases are for informational purposes only and are not legal advice. Artera assumes no responsibility for the accuracy, completeness, or timeliness of blogs and non-legally required press releases. Claims for damages arising from decisions based on this release are expressly disclaimed, to the extent permitted by law.


AI in Healthcare – FAQs

How can I evaluate the best AI agent platform for healthcare?

When considering what the best AI agent evaluation platform for healthcare is, look for solutions built specifically for the clinical, operational, and regulatory complexities of healthcare. Avoid platforms that are retrofitted from general-purpose AI tools. Key criteria should include HIPAA compliance, validated EHR integration, real-time performance monitoring, and governance frameworks that ensure safety, accuracy, and transparency. Artera delivers a purpose-built platform with a modular agent design trusted by more than 1,000 healthcare organizations and federal agencies.

What makes AI agents in healthcare different from generic AI assistants?
Healthcare AI agents must operate under strict regulatory frameworks (like HIPAA), manage complex multi-step workflows, and interact with sensitive patient data. Unlike general-purpose chatbots, they require structured prompts, safety guardrails, integration with clinical systems, and ongoing monitoring to ensure safety, accuracy, and trust.

How does Artera ensure its AI agents are safe and compliant?
Artera agents are designed with a healthcare-first approach. We do not use PHI or PII in model training, and our agents operate within a secure architecture that meets SOC 2 Type 2, HITRUST, and HIPAA compliance. Every agent follows strict governance protocols, real-time monitoring, and human oversight where needed.

What is a Model Context Protocol (MCP), and why is it important?
A Model Context Protocol is a structured way to deliver instructions, context, and tools to an AI agent. Instead of relying solely on prompts, Artera uses MCP to modularize agent behavior, improving accuracy, scalability, and safety across healthcare workflows.

Why does prompt engineering alone fall short in healthcare AI?
Prompts can guide the behavior of an AI agent, but without guardrails, backend tools, and integration into clinical systems, they can produce unpredictable or unsafe responses. In healthcare, where the margin for error is near zero, tools and testing infrastructure are just as critical as the prompt itself.

How does Artera’s modular approach support scalability?
Artera uses a layered design: a universal base agent for healthcare safety and compliance, and customizable “use case” templates for workflows like scheduling, intake, and referrals. This approach allows organizations to scale quickly while maintaining control and consistency.

Can Artera AI agents integrate with our existing EHR?
Yes. Artera integrates with all leading EHRs and digital health tools using secure API, HL7, and FHIR standards. This enables real-time data exchange and smooth workflow execution across your digital ecosystem.

How does Artera prevent AI agents from hallucinating or going off-script?
We combine prompt engineering with tool-based constraints, backend validations, and real-time performance monitoring. Techniques like “LLM-as-a-judge” help us assess agent behavior at scale, ensuring adherence to clinical and operational standards.

How can I start evaluating AI agents for our organization?
Start by identifying high-volume, low-risk workflows that are currently manual, such as appointment scheduling or reminders. Artera’s team can help you assess AI readiness, map your workflows, and develop a safe rollout plan tailored to your compliance, staffing, and tech stack.

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Why HITRUST Certification Isn’t Enough for Agentic AI Systems: Insights from Artera’s SVP of Technical Operations https://artera.io/blog/hitrust-certification/ Tue, 09 Sep 2025 15:42:11 +0000 https://artera.io/blog// Written By: Darin Moore, SVP of Technical Operations, Artera As the SVP of Technical Operations at Artera, my mission is to uphold the highest standards of security while fostering a culture deeply rooted in data protection. Given the dynamic nature and rapid change of the agentic AI landscape, we have a unique opportunity today to […]

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Written By: Darin Moore, SVP of Technical Operations, Artera

As the SVP of Technical Operations at Artera, my mission is to uphold the highest standards of security while fostering a culture deeply rooted in data protection. Given the dynamic nature and rapid change of the agentic AI landscape, we have a unique opportunity today to ensure that our security protocols remain agile and resilient in the face of new challenges. If this past year has taught us anything, it’s that as AI agents become more advanced and independent, the risks of data breaches, hallucinations and leaks can escalate quickly. 

So, what does this mean from a security standpoint? Data security today – in this new era of agentic AI – requires a fundamental shift in strategy, and can no longer rely on static, point-in-time assessments. Instead, it demands continuous monitoring, multi-layered security frameworks and the integration of human oversight with AI-powered validation. 

Healthcare providers seeking agentic AI solutions need partners who truly understand this and have built robust security systems designed specifically with agentic AI in mind. 

Why HITRUST Alone Falls Short in the AI Era of Healthcare

Traditional frameworks like HITRUST are a solid starting point for protecting healthcare data, but they just can’t keep up with how fast agentic AI systems evolve. While HITRUST shows a commitment to safeguarding PHI, securing agentic AI requires a whole new approach.

Here’s the thing: agentic AI doesn’t play by the same rules. These systems are constantly learning, adapting and making decisions on their own. What worked yesterday might not work today, and something secure this morning could have vulnerabilities by the afternoon. A one-time security assessment just doesn’t cut it anymore – we have to be vigilantly guarding the way that AI is using our data. 

It gets trickier when you factor in how AI models get updated, retrained or tweaked between security reviews. Every change can bring new risks or behaviors that weren’t there before. Traditional frameworks simply don’t have the flexibility to keep up with these rapid changes, leaving organizations open to threats that didn’t even exist during their last compliance check.

Beyond Compliance: A Comprehensive Multi-Pillar Approach to Security

Just relying on HITRUST isn’t enough anymore. Working with vendors with multiple certifications gives you stronger, layered protection. That’s why leading health tech companies are choosing a mix of certifications to handle the dynamic nature of AI security.

I like to think of it as a jigsaw puzzle—each certification is a piece that shows how committed an organization is to keeping its systems safe and secure. Here are my “cliffnotes” on the different certifications we prioritize at Artera:

  • HITRUST: the foundational layer for healthcare; demonstrates a commitment to safeguarding PHI 
  • SOC 2 Type 2: third-party audit that highlights strong internal controls around data and systems – it’s a key signal of operational maturity for the business as a whole
  • ISO 27001: general framework that provides the foundation for information security management systems in place
  • ISO 27017: certification that specifically addresses cloud service security
  • ISO 27018: certification that focuses on personally identifiable information (PII) protection in an organization’s environment
  • ISO 27701: certification that covers privacy management and an organization’s commitment to keeping any privacy-related information confidential 

As you can see, each certification plays a different role. When these pieces come together, they create a multi-pillar approach to security. 

At Artera, we’re not just meeting these standards—we’re also pursuing FedRAMP High authorization, which is the Federal Risk and Authorization Management Program’s most rigorous security baseline for cloud services handling highly sensitive government data (in fact, Artera recently achieved “in process” FedRAMP High designation). 

So why does this matter? Pursuing FedRAMP High status reflects our commitment to the highest level of security protocols, elevating our approach to data protection and enhancing our understanding of the evolving security landscape. 

Security Considerations for Evaluating Agentic AI Partners

So, what security certifications should health system leaders focus on in this rapidly evolving agentic AI landscape? What questions should they ask their potential partners? Where should they focus their time? 

Beyond those certifications listed above, health system leaders should focus on three fundamental areas when assessing potential agentic AI vendors: data containment, spillage prevention and hallucination mitigation. 

These represent the most significant risks unique to AI systems, and require specialized approaches that traditional security frameworks don’t address.

What It IsWhy It’s ImportantReal-World Example: One Way Artera is Addressing It
Data ContainmentInvolves ensuring that PHI and PII remain within secure, controlled environments, rather than being exposed to publicly accessible large language models (LLMs).
Safeguarding patient privacy and confidentiality is absolutely critical, given the high value of medical data and severe consequences related to data breaches. 
DLP & Employee Training: Our robust Data Loss Prevention (DLP) measures are the first line of defense, but the human element is just as crucial. Together, our technology and a well-trained staff create a secure environment where sensitive data stays separate from AI processing.
Spillage PreventionAddresses the risk of information crossing between different patient sessions or unauthorized data access. 
Breaches of PHI can violate HIPAA, leading to hefty fines, legal fees, and increased regulatory scrutiny.
Model Context Protocol: creates strict boundaries around what information each AI agent can access and process (conversations with one patient never inadvertently access another patient’s data). 
Hallucination Mitigation
Reduces or eliminates the generation of false, misleading, or nonsensical information by artificial intelligence models, particularly large language models (LLMs).
Healthcare applications cannot tolerate made-up information, whether it’s appointment times, medication dosages or treatment recommendations.
Judge LLMs: simulate conversations with AI agents in real-world scenarios, identifying security issues or inappropriate behavior. Test agents, analyze interactions and score performance to ensure accuracy.

In addition to the preventive measures mentioned, continuous monitoring and real-time alerts are essential while agents are active. 

Building a Culture of Security, Not Just Compliance

While no system is ever 100% secure, we can do a lot to protect ourselves by using every available safeguard and holding ourselves accountable. The goal is to keep both internal and external threats from compromising our systems. Just as important is having a clear audit trail so we can handle any issues that come up. Above all, we need to protect the healthcare data with all we’ve got. This includes fostering a culture of security and continuous improvement. 

At Artera, I’m proud to say that security isn’t just a checkbox or a compliance exercise. It’s a core business principle and vital investment. Over the past few years, I’ve witnessed a remarkable cultural shift within our organization. Security has become a collective effort embedded in everything we do.

I’ve observed a growing interest in security across teams, functions, and employees. Colleagues are asking insightful questions, actively expanding their knowledge, and sharing valuable security insights throughout the company. What stands out most is the heightened curiosity and engagement. It’s both inspiring and encouraging to witness this level of commitment.

Preparing for the Future of Agentic AI Security

As AI continues to play a bigger role in healthcare, keeping systems secure is only going to get more complicated and more important. The organizations that prioritize strong security partnerships now will be better positioned to take full advantage of AI’s benefits while keeping patients’ trust intact.

When choosing an agentic AI partner, it’s a good idea to focus on vendors who not only have solid security measures in place today but are also committed to staying ahead of future challenges. I encourage providers to look for vendors who stay on top of AI security trends, invest in research and innovation, and can quickly adapt to new threats with effective solutions.


Today’s healthcare market is saturated with AI agent solutions, making vendor evaluation difficult for healthcare providers amidst similar claims and significant costs.

To simplify your evaluation, we’ve identified the top five factors that distinguish Artera’s AI agents today. Whether you’re new to AI agents or well into your research for a partner, we hope this distillation proves valuable.


Artera’s blog posts and press releases are for informational purposes only and are not legal advice. Artera assumes no responsibility for the accuracy, completeness, or timeliness of blogs and non-legally required press releases. Claims for damages arising from decisions based on this release are expressly disclaimed, to the extent permitted by law.

The post Why HITRUST Certification Isn’t Enough for Agentic AI Systems: Insights from Artera’s SVP of Technical Operations appeared first on Artera.

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Meet the Team: Zack Leman https://artera.io/blog/meet-the-team-zack-leman/ Thu, 17 Oct 2019 08:00:22 +0000 https://arteraprd.wpengine.com/meet-the-team-zack-leman/ SHARE: [DISPLAY_ULTIMATE_PLUS]   Zack Leman joined WELL as employee number three. Now a senior backend engineer, he was instrumental in developing WELL into a communication platform that serves some of the largest healthcare systems in the country. Here’s what attracted Zack Leman to WELL, why he loves working for a startup, and how he cultivates […]

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Zack Leman joined WELL as employee number three.

Now a senior backend engineer, he was instrumental in developing WELL into a communication platform that serves some of the largest healthcare systems in the country. Here’s what attracted Zack Leman to WELL, why he loves working for a startup, and how he cultivates his creative side.

How did you learn about WELL?

I first met Gui in March 2016. At the time I was teaching iOS application development in San Francisco and living with Donny, who became the first employee with WELL. I later encouraged my friend Ruben to make the move to California to join WELL. He became employee number two.

Watching Ruben develop the web application really piqued my interest in the company. They were looking for someone to build out the back end. I thought it was risky. It was a four-person company. But, I liked that it operates in the healthcare space — not something like SnapChat, where you’re just building an app to take silly, ephemeral photos. This could actually have an impact and be meaningful to me.

I met him at a small windowless office, which was about half the size of this meeting room. Because it was so small, we had to go on a walk somewhere and ended up on a beach in Burlingame. He gave me the pitch of the company and I told him my background. That was essentially the interview. The next day I decided to join.

What sold you on the company?

It fit what I was looking for. It was a very early stage company doing something in a space that really had a problem that was worth solving and could have an outsized impact. There are so many problems and inefficiencies in healthcare, especially around communication. It seemed like a tool like Well could make a big difference. And, it’s a problem I’ve experienced too — having a hard time communicating with the front office staff. So it’s something I could relate to.

What were those early days like?

I was lucky in a sense because right after I joined, I found out that WELL had been accepted to the Techstars accelerator with Cedars-Sinai. That was a good sign because it meant there was some external validation. That is to say, the company was interesting enough and had enough of a value proposition to be accepted into the program.

Within a couple of months of joining, I moved down to LA for a few months. It ended up being a pretty fun time… and very intense. We pretty much gave up our lives for those three months and just focused on building out the product. Working with Cedars ensured that what we were building could fit the enterprise and match a variety of workflows.

During those three months, we probably learned more than we have in the rest of the time the company has been alive in terms of how the product should work. We nailed down the core concepts that you now see in the product, particularly the UI, messaging workflow, and automation.

Because we had a lot of resources at our disposal and had a tight demo-day deadline, we worked nights, weekends, pretty much nonstop. Shadowing people and seeing what other products they were using proved invaluable. And when we started rolling WELL out, we could see how they were using it. Being on-site was very valuable.

What did you especially enjoy about being with WELL so early on?

It was exciting! One of the things I love about being at a startup is that in that phase I could learn from Guillaume working on the sales side of things and Joe working on the product and integration side. So that was very valuable. It’s what I wanted to get out of working at a small stage company. You can learn from everyone working around you doing very different things.

The other great thing about being at an early-stage company is that you can play a large part in shaping how the product works and see your ideas make their way into the product. There was a lot of freedom and opportunity to wear many hats while we rapidly prototyped and expanded.

After Techstars, what was the pace of work?

It was a fast-paced environment where I could test out product and implementation ideas and learn new things at a pace that you don’t get to when working at a larger company. You can get it in contracting, which I did previously. I like feeling more connected to a product, which is why I wanted to join a company.

I still get to do that today. The pace has slowed down, which is a good thing. You can only sustain that level of work for a short period of time.

Did you follow the company down to Santa Barbara?

I still live in the Bay Area and work remotely. I like the balance and feel more productive when I’m not in an open office. It allows me to be more in control of when I have meetings or how often I experience interruptions. So, I get a lot more focused work done, which is good for me and the company. When I want to socialize with people on the team, I’m down here every month so it’s a nice opportunity to connect more deeply in person.

What do you do in your spare time?

Recently I’ve been picking up the piano again. It’s something I’ve done on and off and I’m trying to make more of a commitment to getting better at it. I play a wide variety of music and popular songs I hear on Spotify. I’m still taking lessons. I’m not great by any means.

I have always enjoyed building things, whether that’s designing a physical product, drawing, taking photographs, or making music. Everything I do stems from that. I got into photography in high school. High Dynamic Range (HDR) photography has become more popular in the last few years, but I began exploring it before it was popular. I feel it captures more of what I actually see with my eyes. It’s not just about capturing the scene in the photo, but also capturing the feeling of being there.

Zack Leman WELL Health engineer photography morning lake

What do you enjoy taking pictures of?

I mainly shoot landscapes. My problem is that I have run out of things to photograph where I live, so I really have to take advantage of the time I get to travel. In the last year, I’ve gone to Kauai and Anguilla. I hope to travel more because I really enjoy being able to capture all of those moments.

You mentioned you spend a lot of time reading, what types of books are your go-to?

I enjoy learning as much as possible in my free time. Most of what I read is on trends in healthcare, technology, and emerging industries. I also take online courses. Most recently I enrolled in a machine learning course. I’m constantly improving my skill set so I can bring everything I’m learning and use it to help build the product at WELL — whether that’s ideas for how to make the product more effective from patient or staff perspective or what tech we can incorporate to build faster and more reliable software. I like knowing I’m up to date with things and that we’re not making decisions with incomplete information.

What are your career ambitions?

One day, hopefully in the near future, I hope to use what I have learned to go out and solve an important problem. It’s less about a specific problem right now, although I am interested in challenges with remote work, and more just about learning about as many challenges in various industries and seeing if I find a problem worth solving. It’s great to be at WELL, because I can see how the process of building a company works. Being able to shadow Guillaume is also really valuable.

Is that fairly common, for a CEO to welcome transparency and provide mentorship?

I don’t think it’s very common. So, I’m lucky to have that relationship with Guillaume. He’s open and not just looking out for what’s best for himself or the company, but also the people who work at the company.

I think that applies to our culture here. We care about people. We have a high bar for hiring new people and high expectations, and we treat each other well. That’s one of the reasons I’m still here — we have a good product and good people.

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Healthcare isn’t retail: 4 challenges of learning from other industries https://artera.io/blog/4-challenges-of-learning-from-other-industries/ Thu, 13 Jun 2019 22:14:23 +0000 https://arteraprd.wpengine.com/4-challenges-of-learning-from-other-industries/ As patients become increasingly engaged in their care, health systems are developing strategies to court them. The progressive ones are learning from industry trends outside of healthcare. That’s the approach of David Chou, VP and principal analyst at Constellation Research Inc. and former CIO at Children’s Mercy Hospital. “I look at the trends, the mega-trends […]

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As patients become increasingly engaged in their care, health systems are developing strategies to court them.

The progressive ones are learning from industry trends outside of healthcare.

That’s the approach of David Chou, VP and principal analyst at Constellation Research Inc. and former CIO at Children’s Mercy Hospital. “I look at the trends, the mega-trends in the world from technology; I look at what all the folks are doing in retail, financial, and how I’m able to apply them from a healthcare lens,” he said, speaking in an interview at HIMSS 2019.

It’s not a new concept. For years strategists from such far flung industries as auto racing and hospitality have said that healthcare should learn best practices from them.

Aside from the paternalistic tone such advice often takes — “Sit down and let me tell you how to run your business,” — it’s tough to implement. “Most folks have trouble figuring out how to operationalize these mega-trends and how to apply them in a healthcare setting,” Chou said.

Recognize that healthcare is complicated

Healthcare is more complicated than other industries. Compliance, reimbursements, patient outcomes…none of these are present in, say, a vegan meal delivery service or a custom hair care company.

“The hospital is the most complex human organization ever devised,” Peter Drucker famously said.

In an article published in the Journal of the American Medical Association in 2016, W. Joost Wiersinga, MD, PhD and Marcel Levi, MD, PhD observed, “It might well be that the complexity of hospital organizations in which patient care, and often research and education, are fully integrated is too immense or unique to merely duplicate ideas from other industries.”

Moreover, healthcare’s success metrics are fundamentally different than those in business.

Wiersinga and Levi recommend consultants pay close attention to the underlying ideals of the healthcare profession before imposing a business model on medicine. “A health care delivery culture should incorporate the best of the business world’s process optimization and the best of professional medical values,” they said. “Health care professionals have a responsibility to live up to the best medical standards in everyday clinical practice.”

Consider what patients want, but don’t let it drive care

According to a survey published in the New England Journal of Medicine Catalyst in 2019, 96 percent of people think healthcare could learn from other customer-facing industries.

It identified several specific areas for improvement. First, patients want better customer service and care customized to their individual needs and preferences. Additionally, they would like to see new models of interaction and digital communication. Other concerns include quality, convenience, and efficiency.

Nevertheless, letting patient satisfaction drive care can have unintended consequences. For example, in a study published in the journal Patient Preference and Adherence in 2014, more than half of physicians surveyed said a focus on improving patient satisfaction ratings promoted inappropriate care, “including unnecessary antibiotic and opioid prescriptions, tests, procedures, and hospital admissions.”

Don’t sacrifice engagement for convenience

In retail, innovative startups such as StitchFix automate the purchasing experience. Customers simply import preferences, and an expert stylist selects clothing and accessories for them. Boxes are sent monthly. Customers keep what they want and return what they don’t.

It’s convenient. But it’s the model healthcare is moving away from — one in which the doctor knows best and the patient is a bystander to their own care.

“For decades, doctors have basically told patients what they should do,” said Kevin G. Volpp, Founders President’s Distinguished Professor of Medicine and Health Care Management at the University of Pennsylvania. “Part of why we have such low engagement rates is that while there’s some overlap between that and the patient’s own goals, in many cases I suspect doctors don’t really work that hard to figure out what the patient’s goals are.”

Instead, meaningful partnerships between patient and doctor create greater patient engagement and better health outcomes, key metrics in value-based care.

“An engaged patient is actively involved in the defining of, and realizing, their health-related goals,” said Namita Seth Mohta, MD, Clinical Editor at NEJM Catalyst.

Embrace trends that create long-term value

In the world of startups, the buzzwords are all about immediacy. Disrupt. Growth hack. Pivot. Fail fast. In healthcare, it doesn’t work that way. Think: breakthrough blood testing technology.

Frankly, it doesn’t always work in business, either. “Prioritizing short-term gain at the expense of long-term value can be costly,” Wiersinga and Levi said, pointing to the financial crisis of 2008. They argue that healthcare has a thing to teach the business world in this respect, “Medical professionals have learned to create value that goes beyond short-term gain.”

Chou anticipates long-term value in healthcare coming from the fall of patient portals and the rise of healthcare-specific patient engagement platforms.

“New channels of care delivery will transform existing business models,” he said. “Advancements in telemedicine, virtual care, and robotic surgery will drive down costs while improving access. Virtual care will continue its growth and eventually emerge as the preferred triage source for hospitals.”

As care continues to change, other industries may provide inspiration and even guidance, but no one knows healthcare better than the people who have devoted their lives to it. And the best outcomes result when patients truly connect with their providers. ♥

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If you’re not living (and working) in Santa Barbara, you should be https://artera.io/blog/santa-barbara/ Tue, 16 Apr 2019 19:30:34 +0000 https://arteraprd.wpengine.com/santa-barbara/ SHARE: [DISPLAY_ULTIMATE_PLUS]   Santa Barbara is famous as a vacation destination. Here’s what people don’t know: it’s also a place where entrepreneurial spirits launch amazing companies and stellar careers. We just do it in wonderful weather. One-on-one meetings often mean a walk to the beach, not a sit-down in the office. Team activities may just […]

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Santa Barbara is famous as a vacation destination.

Here’s what people don’t know: it’s also a place where entrepreneurial spirits launch amazing companies and stellar careers. We just do it in wonderful weather.

One-on-one meetings often mean a walk to the beach, not a sit-down in the office. Team activities may just take place on the lawn of Santa Barbara’s gorgeous historic courthouse. We spend weekends biking and camping in the mountains that frame the city, and we may just opt for a staycation instead of heading somewhere new and exciting.

But WELL didn’t begin life on the South Coast.

We opened our first office in Redwood City, in the heart of Silicon Valley. Which, I quickly realized, wasn’t the right thing for the company—or for our team.

Put simply, the Bay Area was overcrowded with way too many people willing to make crazy commutes. Even though our office was right on the train route, some of our team still had to travel more than an hour and a half just to get to work. And the cost of living was out of control.

In addition, turnover is a way of life in Silicon Valley. But it wasn’t what I wanted for WELL. I wanted to build a community of people who were happy to be there and excited to spend their careers at the company. And since I’d put my life savings into this new endeavor, it didn’t seem fiscally responsible to be pouring money into one of the priciest zip codes in the country.

Why Santa Barbara?

It’s not exactly known for its low cost of living, but it was definitely more reasonable than Silicon Valley. And, as I quickly found out, it offered many of the same things—culture, talent, a tech-friendly community where that talent is valued and cultivated—along with its own (significant) charms.

I know why I moved the company here. But I was curious why so many of my employees had jumped at the chance to put down roots in this city—so I asked them. Here’s the final rundown: seven reasons why you should stop what you’re doing and move to Santa Barbara. Immediately.

  • A mini-Bay Area

Santa Barbara may be more famous for beaches than breweries, but things have changed in the last few years. Expats from San Francisco and Los Angeles have remade Santa Barbara to suit their needs, so you’ll have your pick of award-winning restaurants, artisan watering holes, and incredible performers.

“It has the intrigue of a bigger city in terms of culture and restaurants,” said Kellie Lincoln, a WELL account executive. “But the nature, lifestyle, and overall feel of this town forces you to be more relaxed.”

Tom McIntyre, WELL’s chief of staff, agreed: “My fiancée and I like the feel of a city: being able to walk to coffee shops, stores, and restaurants. But we love not being so trapped in one place that it takes us two hours to get to the beach or a hiking spot.”And if you find yourself missing smog and overcrowding, Los Angeles is just a day trip away.

  • Tech heaven

There’s a reason CNBC dubbed the South Coast “Techtopia.” The city is home to a thriving industry that includes major players like Amazon, Inogen, AppFolio, Sonos, and Procore, along with a range of smaller startups.

“There are so many smart people here, and there’s a flourishing entrepreneurial community,” said Rob Curtis, our group product manager. That means you’ll be part of a large, high-energy group of startup employees—and have plenty of company at happy hour.

And Santa Barbara’s smaller talent pool means you’ll have a competitive advantage. We know amazing people when we find them, and we’re smart enough to hang on tight.

  • A warm community

“The people are amazing,” Rob said. “It reminds me of a midwest town, transported to paradise.” That competitive, tense atmosphere I associate with big cities is nowhere to be found in Santa Barbara. Locals are laid-back and outgoing, and there’s plenty of everything—beaches, parks, outdoor tables—to go around.

“In LA, you fight at every intersection and play defense; you’re always on guard and in fight-or-flight mode,” said Tom Christensen (known as TC), WELL’s head of marketing. He’s currently in the process of moving his family up to Santa Barbara. “Here, people wait patiently, they say ‘hi’ to me. It has a positive impact on my standard of living.”

  • Return on investment

OK, so life in Santa Barbara isn’t exactly inexpensive. But it is cheaper than San Francisco—or the nicer areas of LA—and you get a lot more in return: Gorgeous weather. Stunning landscape. Spacious housing. A walkable downtown. The envy of pretty much everyone you’ve ever met.

“This was a place that I vacationed in with my fiancée; we spent an anniversary here,” Tom said. “We never imagined that we could live in a vacation destination full-time.”

  • Family-friendly

“The schools are far better than in LA,” said TC, whose son is about to enter kindergarten. “They’re managed in a way that is higher quality and more communal.”

Kid-targeted activities abound. Santa Barbara has a large network of playgrounds, along with a natural history museum, exploration museum, large botanic garden, and zoo. Local restaurants seem to love kids, who will frequently find gourmet menus intended just for them. Add welcoming beaches with gentle waves, and you’ll never run out of fun things to do.

And if your family includes a fur baby? They’re welcome too. “We bring our dog Casper everywhere, even Bed Bath & Beyond,” said Ali French, WELL’s senior sales operations and events manager. Santa Barbara has a dedicated dog beach and several dog parks. Many restaurants have patios intended for dog owners, and some will even put out a water bowl just for you. Don’t forget: Dogs are family at the WELL office, and we love having them around.

  • Great scene. Minimal hype

Those fantastic restaurants we talked about? There’s no two-week wait, no endless line, no snobby waitstaff. “The food scene here is more food and less scene,” said TC. “You can actually go back and become a regular at great restaurants.”

The same goes for the city’s cultural offerings. UCSB’s Arts & Lectures series brings in world-class performers, and the Santa Barbara Bowl hosts the biggest names in music. The city has its own (respected!) symphony, dance company, and historic theaters. There’s a great indie music scene and some fantastic stand-up comedians (including WELL engineer Nate Diamond!).

But the hype just isn’t there—which means the competition isn’t, either. You’ll get tickets to your show, a table at your restaurant, and a spot at your bar. For a Bay Area expat, that’s pretty opulent. And speaking of opulence…

  • A luxury lifestyle…for everyone

There’s a lot of wealth in Santa Barbara, no question about it. The area is home to six different five-star hotels, some wildly expensive designer boutiques, and homes that range into the tens of millions (I’m looking at you, Montecito).

That’s a small minority, and most of Santa Barbara is approachable and down-to-earth. But we all benefit from the things that make Santa Barbara a luxury community: Pristine beaches. Safe neighborhoods. Carefully-preserved nature. Stunning architecture. They’re open to everyone—and we’re better off for it.

Ultimately, it’s Kellie who said it best. “There’s a beautiful simplicity to living in Santa Barbara that is unmatched anywhere else in the world,” she told me. “If you find a good job here, you’ll have the rest of the world beat.” ♥

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